TELLING THE STORIES OF PURDUE UNIVERSITY, TOGETHER
2021 Impact Report
One year after launching a new brand vision, we began 2021 full speed ahead, united to position, promote and protect Purdue.
In October, Purdue joined the ranks of Nike, 3M and McDonald’s on Fast Company magazine’s inaugural list of Brands That Matter — the only university to be recognized. Ours, in short, is a story the world wants to hear.
This past year, we leaned into storytelling like never before by crafting the stories that define us as Boilermakers, meeting our audience right where they are and inviting them to join the conversation. We rallied around new challenges and persistently pursued the next giant leap — together.
Chapter 1
Telling Stories That Matter
Storytelling is at the center of everything we do. In 2021, we strategically crafted more than 100 stories through written pieces, photography and video.
Chapter 2
Engaging Our Community
We doubled down on our social media efforts in 2021 — meeting current and future Boilermakers with engaging content on the channels where they spend their time.
Chapter 3
Protecting Purdue Against COVID-19
As vaccines against COVID-19 became available in spring 2021, encouraging campuswide adoption became a central focus for Purdue.
Chapter 4
Amplifying Our Voice
We also worked to engage our campus partners, equipping them with the resources to share the overarching Purdue story — as well as their own.
A Year of Growth
984,384
Total Social Followers
Up 13.8% Over 2020
9.8 Million
Video Views Across Social Media
Up 41% Over 2020
5.2 Million
Engagements Across Posts
Up 24% Over 2020
173
Major Broadcast News Stories
Up 24% Over 2020
The Persistent Pursuit
The determination, tenacity and passion that define Boilermakers inspired The Persistent Pursuit, the new online home for stories, photography and videos celebrating our small steps and giant leaps.
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