Why Purdue MattersStudent Stories

Purdue University has been named one of Fast Company’s “Brands That Matter”, a recognition honoring organizations that give people compelling reasons to care about them, offer inspiration for others and authentically communicate their mission and ideals. The honorees were chosen by Fast Company editors, who judged each brand on relevancy, cultural impact, ingenuity and business impact.

As the only university represented, Purdue joins 95 internationally-recognized brands, including Nike, Zoom, Yeti and other influential conglomerates, companies and nonprofits.

We want to celebrate and share the stories of students that make this possible. From innovation and persistence to learning and discovery, Purdue University fosters a culture that allows every student to take small steps that become Giant Leaps.

Persistence and Innovation Matter

Boilermakers persistently take small steps that goes towards innovating the Next Giant Leap. Small steps are the leadership positions we hold, problem-solving skills we develop, research we conduct and so much more. Whether it is in a lab, greenhouse or meeting room, Boilermakers are persistently innovating the Next Giant Leap.

Togetherness and Inclusion Matter

Purdue University is the kind of place that fosters an environment of togetherness and inclusion. Freshman at Purdue, Ellie McClellan, persistently takes small steps toward togetherness and inclusion as she works to build a figure skating club. Watch Ellie’s video to hear more about how she is inspiring other Boilermakers to come together with similar passions and interests.

Discovery and Learning Matter